Under Armour used product placements in “Any Given Sunday” to help promote the brand. This likely involved the company paying cash to the producers of the film so that they would feature the brand prominently. This type of arrangement is very similar to what your text describes as
Expert Answer
This type of arrangement is said to be marketing strategy.
1. The company promotes its brand in the market.
2. The customers would get attracted towards offers, benefits of the products. So the company brand promotion towards marketing strategy increase on the consumption of the customer towards the brand.