tional tool was o used in the Happy Cows case study? -65 . W nich promotional tool wasNOT use a) advertising b) consumer-related sales promotion c) trade/business-related sales promotion d) direct marketing e) public relations
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Answer:-
d)Direct marketing. Those was not used.
The happy cow came up in California and they were trying to promote their dairy products and their cheese. The did this through advertisements that began on the local televisions and with time went viral. The main goals was to make the cheese the best known ever in California.
This was also followed with food service promotions as
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