Throughout this course, you will compile a comprehensivemarketing plan using one of the product/service scenarios listedbelow. (Note: You will use the same scenario throughout thecourse.) This scenario will be the basis of your start-up companyand will be the catalyst for the three parts of the marketing planthat you will compose in Units II (Part I), IV (Part II), and VII(Part III). The company that you choose to submit a marketing planfor is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note thatthese descriptions are basic, and you will need to be creative anddevelop
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