There are four strategic strategies that are available to global companies when competing internationally.
Define globalization strategy, in your own words
Expert Answer
The four basic global estrategia strategies are as follows:
1) International strategy:
2) Localization (Product based differentiation) strategy:
3) Transnational strategy:
4) Global standardization (cost leadership) strategy:
Now we shall explain these as below;
1) Global Standardization: The main aim of any company to go in global market to span its operations by position itself as low cost product provider .company sells a standardized products to almost every corner of world with same marketing strategies. The advertising and pricing variation will be almost
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