The simplicity and emotion of the slogan “We must protect this house,” helped the Under Armour campaign to break out into the broader culture. Ads that don’t feature specific products but instead are meant to familiarize the public with the company’s name, logos, trademarks, or corporate signatures, are called
Expert Answer
Answer : Corporate identity advertising
It is a process through which a corporation try to position its name with various stakeholders like customers, suppliers, investors, government etc. Here, company don’t advertise a particular product but it advertises its name.
For example:
Toyota advertises its slogan as Quality Revolution
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