The move where a firm withdraws from a low-value market to attract rival firms to divert resources into the low-value markets in order to capture a high-value market refers to:
Thrust
Feint
Gambit
Deception
Retaliation
Expert Answer
The correct answer is “Gambit”.
In chess, Gambit is a move where high-value piece is captured by sacrificing low-value piece. So, in market the firm make moves to divert competitor to low-value market so that firm can capture high-value market.