The Marketing Planning Process.
1.Do you agree with the list below of people that should potentially be contacted during this planning phase?
2. Who on that list do you think is most important and why?
3. How about least important and why?
▪ Customers
▪ Prospects
▪ Sales team
▪ Executive team
▪ Investors
▪ Board of directors
▪ Industry analysts
▪ Peers in Finance, Human Resources, IT, and other departments
Expert Answer
Answer:
1.Yes,all these people should be contacted during the planning phase because all of them play a important role in planning process.They provide their point of views to create an effective plan.All these people are associated with the
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