The following are the key drivers of profitability in the cosmetics industry in Vietnam:
○ The beauty and cosmetics retail market in Vietnam has been estimated to be worth $1.7 billion annually, a figure that will likely reach $2.35 billion by 2018, according to market research company Mintel.
○ Increase in Sales Volume – Though the market size is relatively small, growth in most beauty and personal care categories is expected to continue to expand over the next decade as per capita spending increases.
○ Increase in Average Sale Price – Being a sought after makeup brand, MAC has the ability to hike
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