Tesla Motors, Inc. (Tesla), the electric car company, unveiledits Model 3 in late July 2017 as its stock price continued toappreciate. The Model 3 was priced to sell to the mass market andto potentially compete with the mass-market leaders such as Toyota.The stock market had also responded favourably to Tesla’s decisionin 2016 to acquire SolarCity, a manufacturer of solar cells, andits decision to build the Gigafactory, the world’s largest lithiumbattery plant.
explain how the business model itself became a dynamic tool bywhich Tesla, to a significant degree, shaped its own future.
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