(Answered) : Tea Wg S International Strategy 40 Marks July 2018 Tea Wg Announced Launch Europe Conjunct Q30657236

Tea WG’s International Strategy [40 marks]
In July 2018, Tea WG announced its launch in Europe in conjunctionwith its 10th anniversary3. The luxury tea brand will open two TeaWG Salons and Boutiques in London at Knightsbridge and LeicesterSquare, achieving the distinction of being the first luxury teabrand to emerge from Asia in the UK market. Both new venues areopening in heritage buildings and include retail boutiques,patisserie counters and tea salons with refined, luxuriousinteriors designed and conceived by Taha Bouqdib, President andCEO, Tea WG. The concept salons showcase more than 800 of Tea WG’ssignature harvests and tea blends, as well as its