(Answered) : Swot Analysis Technique Used Determine Firm S Appropriate Strategy Given External Environm Q35183832

A SWOT analysis is a technique that is used to determine afirm’s appropriate strategy given its external environment and itsinternal capability.

Use a SWOT analytical framework:

1. to identify and describe the opportunity/threat
2. to identify and describe the strength/weakness, and
3. to recommend an appropriate strategy

Coca Cola

Coca-Cola Zambia Ltd. is a leading soft drink company. One ofits flagship products is Coke which has a commanding share of theZambian soft drink market. Although Coke is by far the best knownand most popular soft drink brand in Zambia, the company hasnoticed that the demand for the product has been stagnant for sometime and has in fact declined