Susan Dovi is a single, 31-year-old wife and mother, who wantsto start her own company. She has no previous business experiencebut has an idea for marketing a mobile animal-grooming service withan approach similar to that used for pizza delivery. When acustomer calls, Susan will arrive in a van in less than 30 minutesand will provide the grooming service. Many of her friends thinkthe idea has promise but dismiss her efforts to seriously discussthe venture. However, Susan is not discouraged; she plans topurchase the van and the necessary grooming equipment. She ishopeful that her business loan will be financed through her
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