(Answered) : Summaries Following Words 5 Horizontal Integration Horizontal Integration Range Product Se Q28287506

summaries the following in your own words :

5. Horizontal Integration
Horizontal integration is the range of product and service segmentsthat a firm serves within its market. A company who wants to expandits horizontal scope has an opportunity to do that through mergersand acquisitions. A merger is combining two or more companies intoa single corporate entity, with the newly created company oftentaking on a new name. An acquisition is a combination in which onecompany, the acquirer, purchases and absorbs the operations ofanother, the acquired. Horizontal mergers and acquisitions usuallyinvolve combining the operations of firms within the same generalindustry (Thompson, 2012). Horizontal mergers