Submit an original written campaign prospectus that includes a section for each of the 4 RACE steps in the public relations process, as shown below. Select your own client, and should use the same client for each element. It is recommended that you select a client that they can easily find information on, especially through the Internet. HINT: You normally can identify a client through one of three major areas: 1) a profit-making company, 2) a non-profit organization pursuing a social cause and, 3) a high-profile public person (e.g., celebrity, public official, athlete, etc.)
Below are the elements necessary for each
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