Subject: strategy management
Evaluate why porter’s generic strategy is not viable to adopted by progressive companies in VUCA(Volatile, Uncertain, Complex, Ambiguous) world?
Expert Answer
In this VUCA world, where dominion of companies change every now and then, Porter’s generic strategy is not viable (given that in a VUCA world, the environment is not ideal for Porter’s strategy to be valid) because of the following factors:
1. Product differentiation is no longer a good strategy, because a differentiated product incurs a lot of investment but can be copied almost in no time. Thus your strategy failed to gain business advantage. It is
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