(Answered) : Subject Strategic Marketing Management Ford Cars Go Service Many People Cars Come Pretty C Q30764692

Subject is STRATEGIC MARKETING MANAGEMENT
FORD CARS GO IN FOR A SERVICETo many people, cars come pretty close to the goodsdominantextreme of a goods–services continuum. They are produced infactories from the combination of thousands of components, and tomost people the physical properties of a car can readily beassessed. But recent experience from the car sector suggests thatcar manufacturers may be rather more enthusiastic to describethemselves as serviceoriented companies.The days are long gone when a car manufacturer would sell acar on the strength of its design features, and then forget aboutthe customer until the time came to replace the car three yearslater.