Subject: Marketing
How many types of marketing information systems are there? Name them and describe them.
Expert Answer
Marketing information systems- Marketing information systems is a management information system design to support marketing decision making .
Marketing information systems is a tools that regular , planned collection , analysis and presentation of information for use in making marketing decision.
These are the following marketing information systems .
1) Transaction processing system – Basically it’s work for data collection, storage and processing of information that are core operations of a business.
2) Customers relationship management system – It’s mainly work for monitoring all the customers
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