Structure of the answer
– Introduction
– Body of the assignment
– Conclusions and recommendations – Draw your own conclusion andopinion on the topic.
References/Bibliography
Context
I’m often asked what is ‘the next big thing’ or to predictchanges in e-commerce over the next 5 years. The truth is no onecan predict the future, there are lots of examples of companiesthat have misunderstood the market for products.
‘This “telephone” has too many shortcomings to beseriously considered as a means of communication. The device isinherently of no value to us.’ Western Union internal memo,1876
‘Who the hell wants to hear actors talk?’ H. M.Warner, Warner Brothers, 1927
‘I think there is
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