strategic management
Case study 2
1.Why is it important to study the internal resources,capabilities, and
activities of firms? What insights can be gained?
2..
a) Conduct a value chain analysis for McDonald’s. What are itsprimary
activities? What are its support activities? Identify theactivities that add the
most value for the customer. Why? Which activities helpMcDonald’s to
contain cost? Why?
b) In the past few years, McDonald’s has made a lot of changesto its menu,
adding more healthy choices and more higher-priced items, suchas those
offered in McCafe’ (e.g., premium roast coffee, antibiotic-freechicken, and
fruit smoothies), and has also enhanced its in-restaurantservices (e.g., free,
unlimited Wi-Fi; upgraded interiors). Did McDonald’s newpriorities – in
terms of
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