Strategic Management ABB, headquartered in Zurich, Switzerland,is a major competitor in the power and automation technologiesindustries across the major markets globally. It has 140,000employees operating in almost 100 countries. In fact, it has fivemajor businesses—power products, power systems, discreteautomation, low voltage products, and process automation. Itoperates in eight major regions: (1) Northern Europe, (2) CentralEurope, (3) the Mediterranean, (4) North America, (5) SouthAmerica, (6) India, the Middle East, and Africa, (7) North Asia,and (8) South Asia. Over time, ABB has been a successful companyusing its geographic diversification across the globe to itsadvantage. It also exemplifies the difficulty of managing aninternational
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