A store that sells art supplies has established the Makerssegment of the VALS™ framework to be the most ideal segment totarget. According to the market segmentation process, which of thefollowing steps must the store undertake next? a. Finalize themarketing mix or mixes to be used for the segment b. Position theproduct favorably in the minds of its customers c. Complete asituation analysis to determine objectives and threats d. Decide onthe segmentation approach to be used
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