Course Solutions Uncategorized (Answered) : Store Following Advertising Policy Use Least Twice Many Radio Commercials News Paper Ads Q34185060

(Answered) : Store Following Advertising Policy Use Least Twice Many Radio Commercials News Paper Ads Q34185060

Subject is Quantitative
The store has the following advertising policy: a. Use at least twice as many radio commercials as news paper ads b. Reach at least 100,000 customers c. Reach at least twice as many young people as old people d. Make sure that at least 30% of the audience is women. Available space limits the number newspaper ads to 7 The store wants to know the optimal number of each type of advertising to purchase to minimize total cost. Required: 1.Formulate appropriate linear programming model and solve using excel solver 2. Determine Range of feasibility and optimality 3. Convert the LP Model in to the Dual and standardize it.The

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