Stickler Tools makes four different types of hand tools, and each tool is handled by a distinct, separately managed SBU within the firm. Take the following information about the company and its products and competitors and conduct a BCG analysis. Draw the four-cell diagram, and place each of the SBUs on the diagram. Assess the health of the company based on the diagram. Show all work to receive full credit. (50 pts)
SBU
Industry Growth rate
Stickler sales (in $000,000)
Top 3 sellers (may include Stickler)
Number of Competitors
Employees in unit
A. HVAC tools
11
64
64, 41, 32
9
11,000
B.Tapes/Rules
4
85
150, 150, 85
12
24,500
C.Rasps/Files
10
1
7, 1, 0.5
19
9,050
D.Drivers
7
66
66, 12, 10
22
1,200
( Please show all of
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