Sterling Bassett is happy with her life but disappointed thatthe idea she had for starting her own business hasn’t taken off asexpected. Within a few weeks, she either has to renew the contractfor her Internet website or decide not to put any more time andmoney into her idea. She knows that it doesn’t make sense to renewthe contract if she can’t come up with a plan to make herwebsite-based business profitable—and she doesn’t like to plan.She’s a “doer,” not a planner. Sterling’s business,UltimateWedding.com, started as an idea 18 months ago as she wasplanning her own wedding. She attended a bridal
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