Step 1: Determine the strategy of the organization you selectedfor the course project. Find news articles about the organizationand the specific industry. Research Standard & Poor, Dun &Bradstreet, and financial websites.
Step 2: Write a 2-page paper that: Summarizes the competitiveenvironment in the industry and describes one or two strategiesused by other firms. Identifies which of Porter’s genericstrategies is being pursued by your selected organization.Justifies your strategy choice in item #2 above, with specificexamples. Explains the advantages and disadvantages of the genericstrategy.
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