Which statement is FALSE about the Federal Trade Commission’s(FTC) regulation of advertising in the United States?
| a. |
The FTC can sanction a company’s advertising if it is eitherfalse, that is, a lie, or deceptive, that is, misleading. |
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| b. |
The FTC’s legal standard for false and deceptive advertising isthe same as common law tort of fraud since “a lie is a lie.” |
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| c. |
An omission of something important in a product advertisement,especially if what is missing relates to health and safety, canrender the advertisement deceptive according to the FTC. |
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| d. |
“Bait and switch” advertising and marketing practices have beendeemed deceptive and thus illegal by the FTC. |
Expert AnswerÂ
A
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