Starting in 2005, Best Buy initiateda strategic transition to a customer-centric operating model, whichwas completed in 2007. Prior to 2005, the company focused oncustomer groups such as affluent professional males, youngentertainment enthusiasts, upscale suburban mothers, andtechnologically advanced families. After the transition, Best Buyfocused more on customer lifestyle groups such as affluent suburbanfamilies, trendsetting urban dwellers, and the closely knitfamilies of Middle America. To target these various segments, BestBuy acquired firms with aligned strategies, which were used as acompetitive advantage against its strongest competition, such asCircuit City and Wal-Mart. The acquisitions of Pacific Sales,Speakeasy, and Napster, along with the development
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