Starbucks Corporation is the largest coffeehouse company in theworld with over 17,000 stores in more than 50 countries. Thecompany serves some 50 million customers each week.Forecastingdemand for a Starbucks is an amazing challenge.The creation of asingle, global logistics system was important for Starbucks becauseof its far-flung supply chain. The company generally brings coffeebeans from Latin America, Africa, and Asia to the United States andEurope in ocean containers. From the port of entry, the “green”(unroasted) beans are trucked to six storage sites, either at aroasting plant or nearby. After the beans are roasted and packaged,the finished product is trucked to regional
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