Question Description
Staffing-Ch. 7-Social Media Recruiting at UPS
United Parcel Service (UPS) is one of the world’s largest package delivery companies. UPS wants to better connect with and engage potential recruits, and increase the return on investment of its recruiting efforts. UPS also wants to improve its employer brand and align its recruiting strategy with its technological image, and address their high volume, part time, and seasonal hiring needs more cost effectively.
UPS posted a series of videos on its Web site profiling a day in the life of various UPS employees. When the videos began getting a lot of views and
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