From somewhat humble Australian origins, Milo is now a globalbrand generating more than $1billion in revenue forNestle. However, the Milo brand has come underincreased scrutiny for high sugar content in some of its products.What should Milo do to keep growing an already successful brand?Dicuss the 5 marketing “c’s” aswell as pricing strategies (ie,value , compeitive,cost based pricing.)
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