Social media, online behavioral advertising in retailing? explain the concept in 3 to 4 sentences.
Expert Answer
This is indeed a gearing up concept with the help of readily available smart phone and cheap internet. Youth and elders at this stage are more indulge in the internet world and the most important time pass or useful attraction is social media. So eventually Social media become the correct place to put the advertisement. This could be done in many ways like:
Posting advertisement on social media site
Personalized email or inbox in message apps
Reading the url and user based suggestions by company
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