SIA has lost market share and needs new strategy
Since 2014, the number of passengers SIA carried has barelygrown, even though Asia-Pacific passenger demand rose some 11 percent and carrier capacity grew by only 8 per cent. SingaporeAirlines (SIA) has just released a disappointing set of financialresults, reporting a group net loss of $138 million for the mostrecent quarter. Passenger yield per kilometre dropped by almost 5per cent. This negative news led the company’s shares to plummet bymore than 7 per cent.
The challenges to the group are coming on all fronts. Low-costcarriers are putting the squeeze on conventional point-to-pointtravel connecting cities
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