Shine Ola Premium Bulbs and Value-Based Pricing
What is Value-Based Pricing?
Value-based pricing is the method of setting a price by which acompany calculates and tries to earn the differentiated worth ofits product for a particular customer segment when compared to itscompetitor.
To understand how value-based pricing works, let’s take theexample of Brand A that is about to launch a new LED television. Itwants to figure out the price for its new 65-inch LED TV, thebiggest screen size in the marketplace at the time. The company’sclosest competitor, Brand B, recently introduced a 60-inch TV for$799. Both TVs have other features that are similar
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