The Seven Management and Planning Tools
Case: The Creative Design Group
This case presents background information and various scenariosrelated to the strategic planning of an organization. The purposeof the case is to utilize various management and planning tools todetermine strategies that will increase competitiveness byleveraging knowledge assets and core competencies.
Part 1
The Creative Design Group (CDG) designs brochures for companies,trade groups, and associations. Their emphasis on customer serviceis based on speed, quality, creativity, and value. They want eachbrochure to “wow” the customer in its design, meet or exceed thepreparation deadline, and be of superior quality at a reasonableprice. Value is emphasized over price,
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