There are seven Criteria for Performance Excellence associatedwith this award. As a student School of Business, which three wouldyou rank as most important as they relate to strategic marketingfocus, goals, and objectives? Defend your choices.
- Leadership: How upper management leads theorganization, and how the organization leads within thecommunity.
- Strategy: How the organization establishes andplans to implement strategic directions.
- Customers: How the organization builds andmaintains strong, lasting relationships with customers.
- Measurement, analysis, and knowledgemanagement: How the organization uses data to support keyprocesses and manage performance.
- Workforce: How the organization empowers andinvolves its workforce.
- Operations: How the organization designs,manages and improves key processes.
- Results: How the organization performs interms
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