Select a real company of your choice and write an article titledas ‘Strategic Management in XYZ company’( Word Limit: Not more than1000 words)
( I chose ?Apple )
You should try to include the following components in thewrite-up:
• A brief introduction about the company and the industry
• External Analysis
• Internal Analysis
• Current Strategy and
• Conclusion
Learning Outcome: Students will:
– Recognize aspects of an organization’s environment that caninfluence its long-term decisions
-Identify the aspects of an organization’s environment that aremost strategically important
-Apply the resource-based view of the firm to determine core anddistinctive competencies
-Use the VRIO framework and the value chain to assess anorganization’s competitive advantage
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