Course Solutions Uncategorized (Answered) : Section 3 Attitudes Table 3 Attitudinal Responses Attitudinal Responses Smells Nice S Favo Q28919001

(Answered) : Section 3 Attitudes Table 3 Attitudinal Responses Attitudinal Responses Smells Nice S Favo Q28919001

Section 3: Attitudes Table 3: Attitudinal responses Attitudinal Responses It smells nice Its my favourite brand Total Total sample Users only Users only Brand Penetrationsample LOreal Sunsilk Garnier Pantene Herbal Ess Average 68 59 54 48 36 53 74 71 64 69 65 69 56 43 39 34 29 65 62 61 64 59 62 75 45 35 18 45 4. Your Marketing Director is worried with the results in Table 3. She says, We must be doing something wrong, because the proportions for the total sample group are always lower than the proportions for the users only group. 

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