(Answered) : Second P Marketing Mix Promotion Sounds Deceptively Simple Department Store Advertises Buy Q31218564

The second “P” of the marketing mix, Promotion, soundsdeceptively simple: a department store advertises “buy one, get onefree” for all women’s shoes, shoppers rush in, and record salesresult! In reality, some of the most complex, data-driven decisionsare promotion decisions. When a corporate giant like Samsung spends$4.3 billion on advertising, plus $5.3 billion on sales promotion,in a single year (2012), it’s clear that the funds must be spentstrategically and results tracked carefully.

Contributing to the complexity of promotion decisions is the riseof social media and Internet marketing. Spending for onlineadvertising topped $100 billion for the first time