(Answered) : Scenario: SmoothCity is a beverage company that sells its drinks through kiosks in only the largest cities in the U.S. The co

Scenario:

SmoothCity is a beverage company that sells its drinks through kiosks in only the largest cities in the U.S. The company’s current mission is to provide healthy, affordable beverages to people of all ages. They pride themselves on providing beverages that are healthy and fresh, but also provide low-sugar options. Currently they are considering expansion into other countries, beginning in the cities of London, England; Paris, France; and Dubai, United Arab Emirates. They realize the first step is to do an analysis of the external marketing environment.

Marketers conduct due diligence for the business by scanning the environment for social, demographic,