A Saudi entrepreneur must decide on the size of a drive-throughcoffee stand to construct. The manager has narrowed the choice downto large or small. If he builds large and experiences low demand heanticipates the following:
- $200 (daily profit) if he does nothing,
- $225 (daily profit) if he lowers the prices,
- $175 (daily profit) if he hires street performers to attractattention
If he builds small and experiences high demand he anticipatesthe following:
- could do nothing ($175 profit per day),
- stay open longer hours (profit of $225/day),
- improve processes ($250/day profit),
- or raise prices ($200/day profit).
Building large for high demand has an expected payoff of$250/day and building small for
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