(Answered) : Sales Plays Important Role Allowing Business Maintain Long Term Relationships Customers Sa Q28786727

Sales plays an important role in allowing a business to maintainlong-term relationships with customers. Sales force structures canbe critical in allowing companies to distribute their products totheir customers effectively. Typical sales force structures includeterritorial, customer, or product structures. Each structure haspros and cons. In addition, a sales force should be routinelyevaluated to determine how effective it is in reaching companysales goals. The choice of how to compensate a sales force, whetherthrough incentives, bonuses, or even contests, may also impact howeffective a sales force is.

Imagine that you are the sales manager for a company that makescabinet hardware, which it has traditionally