Course Solutions Uncategorized (Answered) : Ruth S Chris High Stakes International Expansion Case Synopsis Ruth S Chris Stealchouse Co Q32813975

(Answered) : Ruth S Chris High Stakes International Expansion Case Synopsis Ruth S Chris Stealchouse Co Q32813975

RUTHS CHRIS: THE HIGH STAKES OF INTERNATIONAL EXPANSION Case synopsis: The Ruths Chris Stealchouse company began with a single unit in New Orleans and had, over the years, expanded to more than 30 locations in 5 countries. Some of the locations were franchisees. The management team, led by Dan Savannah, successfully launched a public offering of stock. The marketing managers needed to sustain the organizations growth by expanding into more countries with franchise restaurants. Other potential options included opening different types of restaurants in the same locations, adding different types of restaurants in new locations, or placing 

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