The Ritz-Carlton Hotel used a customer opinion questionaire toobtain performance data about its dining and entertainment services(The Ritz-Carlton Hotel, Naples, Florida, February 2006). Customerswere asked to rate six factors: Welcome, Service, Food, MenuAppeal, Atmosphere and Overall Experience. Data were recorded foreach factor with 1 for Fair, 2 for Average, 3 for Good, and 4 forExcellent.
1. The customer responses provided data for six variables. Arethe variables qualitative or quantitative?
2. What meaurement scale is used?
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