With respect to newservice innovation, emerging trends in the development of newtechnologies mean…
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…the importance oftraining front line service staff is diminishing as front servicesbecome increasingly automated through digitisation |
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…marketing managersmust become well versed in programming and coding so they candevelop services using artificial intelligence |
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…the level ofseparability between service consumption and production iswidening |
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…physical productinnovations are becoming more popular than services |
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