Research a company that has recently expanded internationally.Apply the PESTEL model to discuss some of the risks and issues thatthe company had to consider prior to making the decision to expandand how that may have impacted the mode of entry (export, license,franchise, etc.). What considerations had to be given to the hostcountry’s culture prior to making the decision to expand? How didthose considerations impact the type of strategy it employed (e.g.multi-domestic, global, or transnational)?
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