(Answered) : Regal Marine Jay Heizer Barry Render Regal Marine One Us S 10 Largest Power Boat Manufactu Q28324755

Regal Marine

By Jay Heizer and Barry Render

Regal Marine, one of the U.S.’s 10 largest power-boatmanufacturer, achieves its mission—providing luxury performanceboats to customers worldwide—using the strategy of differentiation.It differentiates its products through constant innovation, uniquefeatures, and high quality. Increasing sales at the Orlando,Florida, family owned firm suggest that the strategy isworking.

           Asa quality boat manufacturer, Regal Marine starts with continuousinnovations, as reflected in computer-aided design (CAD),high-quality molds, and close tolerances that are controlledthrough both defect charts, and rigorous visual inspection. Inhouse quality is not enough, however, because a product is only asgood as the parts put into it. Regal has established close