Referring to your course text, identify three similarities amongthe marketing of services and products, and suggest why you thinkthese similarities exist. Identify two differences between themarketing of products and services. Compare how easy or difficultit is to customize products and services. For a particular serviceyou use, explain how it is standardized for all purchasers orcustomized for you and why this standardization (or customization)is important.
Basic Marketing
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