Recommend a two year marketing strategy and implementation for ZARA. Make sure to include your recommendations relating to competitive positioning and marketing mix
Expert Answer
ZARA is a brand which has high value and has many competitors . Inorder to maintain it’s position for the next two years it needs to come up with new designs and hire new designers . It is better to hire two to three people so that a variety of designs can be introduced. They must also maintain the quality of their fabric and try to reduce the rates. Thi shelps in maintaining it’s
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