Course Solutions Uncategorized (Answered) : Reading G Lafley Joined Procter Gamble P G 1977 Brand Assistant Joy Dishwashing Liquid Be Q28622492

(Answered) : Reading G Lafley Joined Procter Gamble P G 1977 Brand Assistant Joy Dishwashing Liquid Be Q28622492

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A. G. Lafley joined Procter & Gamble (P&G) in 1977 asbrand assistant for Joy dishwashing liquid. From this beginning, heworked his way through the firm’s laun- dry division, becominghighly visible due to a number of successes including the launchingof liquid Tide. A string of continuing accomplishments throughoutthe firm resulted in Lafley’s appointment as P&G’s CEO in June2000, a post he held until retiring in mid-2009. Bob McDonald, whojoined P&G in 1980, was Lafley’s handpicked successor. McDonaldtook the top position at P&G in July 2009, but resigned underpressure in May 2013. Lafley, revered by many, was asked to comeout of retirement

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