Your reading assignment identifies five forms ofalternative marketing: buzz marketing, guerilla marketing,lifestyle marketing, experiential marketing, and product placementand branded entertainment see page 279-290. Example for eacg arediscussed in detail. please locate the web page of one companydiscussed in your text for each of these five types of alternativemarketing programs. discuss how effective the sites were in termsof their alternative marketing strategies and which did you likethe best and why?
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